Bookingly vs Fresha: the Fresha alternative
Fresha charges for every bookable team member, takes a commission on new clients from its marketplace and charges for extras such as insights and loyalty. Bookingly has one flat price, with every feature included on the free plan. Here is how they compare.
Pricing compared
Bookingly is free for 100 new bookings a month, with every feature included. Then Bookingly Pro is $29.99 USD a month, for unlimited bookings, however many staff you have.
| Pricing | Bookingly | Fresha |
|---|---|---|
| Free plan | Yes: 100 new bookings a month, every feature | No free plan, 7-day trial |
| Solo business | Free, or one flat Pro price | $19.95 a month (Independent plan, one bookable team member) |
| Teams | Yes: Same price however many staff | No: $14.95 per team member, every month (Team plan) |
| New clients from a marketplace | Yes: No marketplace, no commission | No: 20% one-time fee on each brand-new marketplace client |
| Booking from your own link | Yes: Free | Yes: Free |
| Card payments | Your own Stripe account. Bookingly adds no fee | Fresha Payments, with processing rates on top of the plan |
| Text messages | No: Not offered. Reminders go by email | Free allowance, then billed on usage |
| Marketing emails | Included | Free allowance, then billed on usage |
| Reporting | Booking and sales trends included | Basic reporting is free. The Insights add-on is $9.95 per bookable team member a month |
| Team Connect | Not needed | $2.95 per team member a month |
| Card terminals | Not a Bookingly feature | From $139 per device |
Fresha prices below are in US dollars, as shown on Fresha's pricing page for the United States. Fresha shows different prices and currencies in other countries.
Fresha's pricing page shows rates for the country you are in, so we could only confirm the US subscription, add-on and terminal prices. Payment processing and message rates vary by country and are listed on Fresha's own pricing page.
Reviewed on 13 November 2026: US figures taken from Fresha's published US pricing as listed in search results, not read from the live page. Always confirm current prices on fresha.com/pricing. Has Fresha's pricing changed? Let us know
What a 5-person team might pay
On Fresha's Team plan, five bookable team members is 5 x $14.95 = $74.75 a month, before payment fees and before any add-ons. Add Insights for all five and it is $124.50. On Bookingly the price is the same for five staff as for one: free up to the monthly booking limit, then Bookingly Pro at one flat price.
Features compared
A fair comparison includes what Fresha does better, so we have listed that too.
| Feature | Bookingly | Fresha |
|---|---|---|
| Online booking page | Yes: Yes, shareable, embeddable or pop-up | Yes: Yes |
| Unlimited services and locations | Yes: Yes, on every plan | Yes: Yes |
| Automatic reminders | Yes: Yes, by email | Yes: Email and app notifications, plus text and WhatsApp |
| Text message reminders | No: No | Yes: Yes, a free allowance then paid |
| Deposits and card payments at booking | Yes: Yes, through your own Stripe account | Yes: Yes, through Fresha Payments |
| Recurring appointments | Yes: Yes | Yes: Yes |
| Court, pitch and room booking | Yes: Yes, with a timetable view, pricing per hour and blocked time | Resources can be booked alongside appointments |
| Customer forms | Yes: Yes, per service | Yes: Yes, consultation forms |
| Gift cards | Yes: Yes | Yes: Yes |
| Marketing emails and campaigns | Yes: Yes, one-off and automated | Yes: Yes, with a free allowance then per-message fees |
| Developer API | Yes: Yes | Data Connector add-on, at an extra cost |
| Marketplace to find new customers | No: No | Yes: Yes, with 20% new-client commission |
| Point of sale hardware and tap to pay | No: No | Yes: Yes, terminals from $139 |
| Payroll, commissions and timesheets | No: No | Yes: Yes, on the Team plan |
| Support | Yes: Live chat and email support, on every plan | Email and chat on Independent, phone on Team |
Feature information about Fresha comes from its public website and may be out of date. Spotted a mistake? Let us know.
Which should you choose?
Choose Bookingly if
- You want to pay nothing until you are busy, and one flat price after that.
- You have a growing team and do not want a fee for every extra person.
- You already have customers and do not want to pay commission on new ones.
- You run courts, pitches or rooms as well as, or instead of, appointments.
- You want support from a small Australian team.
Choose Fresha if
- You want a marketplace that sends you new customers, and are happy to pay commission for them.
- You need point of sale hardware, tap to pay and in-person card terminals.
- You want payroll, commissions and timesheets built into the same system.
- You want to send text message reminders, which Bookingly does not offer.
- You run a busy salon or barbershop and want features built for that.
Questions about switching from Fresha
What is the best Fresha alternative?
It depends on what you need. If you mainly want online bookings, email reminders and payments without paying per staff member or giving up commission on new clients, Bookingly is a simple Fresha alternative: it is free for 100 new bookings a month with every feature, then one flat price for unlimited bookings. If you rely on Fresha's marketplace or point of sale hardware, Fresha may still suit you better.
Is Bookingly cheaper than Fresha?
For most teams, yes, because Bookingly's price does not rise as you add staff and there is no commission on new clients. Fresha's Team plan is charged per bookable team member. Compare the prices above for your own team size.
Does Bookingly charge commission on new customers?
No. Bookingly has no marketplace and takes no commission on any booking. If you take card payments through your own Stripe account, Stripe charges its own processing fees and Bookingly adds nothing.
Can I move my customers from Fresha to Bookingly?
Yes. Export your client list from Fresha and import it into Bookingly with the customer import, which shows you a preview before anything is added.
Something else you'd like to know? Get in touch.
Try Bookingly free
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Sign up for freeFresha is a trademark of its owner. Bookingly is not affiliated with or endorsed by Fresha. Comparisons are based on publicly available information at the date shown.